Tag: Profitable Sustainability

Profitable sustainability is not a cakewalk

Profitable sustainability is not a cakewalk

How to draw a roadmap to sustainable business

Cashflow is the lifeblood of every business. Most companies cannot afford to look beyond profitability in the short run. But sometimes you just gotta to give. Strategic planners with foresight recognise the attractive returns of social responsibility, despite reaping returns more in the long run.

What leads you to sustainable development goals? Which stakeholder plays a crucial role in the value chain? There are four primary value chain components that stand out in a strategic sustainability business model:

The Product

Produce goods and deliver services sustainably and profitably. How? By taking in consideration three sustainable components: 1) working conditions, 2) raw materials and 3) environmental performance.

Take for example Mondi Group, the paper and packaging company. Recently, the international organisation rolled out its sustainability strategy program. This complicated process involves all the company stakeholders and requires thorough due diligence on Mondi’s vast supplier network spread across 30 countries.

Also, Mondi’s sustainability policies and management systems focus on key global trends affecting society and business, including:

  • modern slavery and unsavoury working conditions;
  • ethical sourcing of raw materials;
  • reducing deforestation through forest-friendly policies such as the Growing Responsibly Model.

You may be interested to know how to conduct Due Diligence for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. Learn about the OECD Guidelines.

The Employee

Staff play a fundamental role as CSR-ambassadors. Notably, the Millennial generation (born 1980-2000) tend to adopt socially responsible values. As you already know, engaged employees who relate with the company values tend to perform better and push profits to upper levels.

Large organisations such as Mondi plc take more time and effort to implement and adapt revised changes to business operations. The effort to meet profitable sustainability objectives comes at a high cost – bigger budget allocations to human resource for staff training as well the marketing department. The organisation`s social responsibility marketing strategy weighs heavy on communication and carefully orchestrated campaigns. Company resources are largely funded to promote the means and ends of sustainable profitability measures within internal and external business operations.

The Customer

You cannot ignore the rising demands for sustainable products and services.

Mondi plc recognises this.

Customers in Europe respond more to climate change management and environmental efficiency and are likely to have the means to pay for biodegradable packaging. Whereas the customers in Africa refer to sustainability as a way to save cost for maximum output in Africa.

I wonder how Mondi tackles the dilemma of producing quality environmentally friendly paper and packaging at affordable prices.  Perhaps you can tell me.

There are multiple ways to engage with existing and potential customers. Social Media is a great medium to listen and obtain direct feedback from customers. You need to keep your green enthusiasts happy. Brand loyalty is key, which brings me to the subject of branding.

The Brand

Throughout my childhood, Mama reminded me and my siblings not to boast. I try not to blow my own trumpet excessively and prefer others to do it for me. Funny enough, this applies to companies as well.

Organisations cannot rely only on public relations and advertising to boost their brand cred. There are sneakier methods to increase brand awareness. Carefully embedding sustainability values into the mission statement is one way to develop’CSR programs, collaborate with socially responsible advocates and Aphropean Partners to consult on sustainability marketing campaigns.

Take care of the planet and people for profits

The private sector is in a prime position to make a real impact in the way we live our lives today and in the future. Social entrepreneurs tend to tie sustainability to the mission and value proposition. Larger organisations will more or less be forced to view sustainability in the same light as quality. The recent international standards demand a sustainable approach to its value chain for profits in the long run.

Who says it is easy to create a path of profitable sustainability? Or sustainable profits? The aim to sustain a competitive advantage in the long run while taking care of the people and planet.

CSR Across Borders: Kenya, Nigeria, South Africa

CSR Across Borders: Kenya, Nigeria, South Africa


Thursday 7 September 2017, 18:00-21:30
Salon Razumovsky, Vienna


Countless organisations across the world have voluntarily improved their corporate social responsibility (CSR) performance for financial reasons. Today’s global marketplace increasingly explores opportunities to trade with Africa’s emerging markets through profitable sustainability programs and CSR in view of strengthening skills, tackling climate change, erratic energy supply and weak infrastructure with focus on:
– Education and Training,
– Cleantech Solutions,
– Commercial Agriculture,
– Financial Services.

Why not extend sustainability efforts beyond national borders?
What role does technology play in launching a sustainability program?
What are the benefits and pitfalls?

Aphropean Partners in collaboration with IEEE Technology and Engineering Management Chapter facilitates an open debate about Corporate Social Responsibility Across Borders: Kenya, Nigeria, South Africa.
Together with a distinguished panel of academic experts and practitioners, we explore strategies that make social responsible international business operational by placing sustainability at the forefront.

WHEN? Thur, 7 September 2017 – 18:00 – 21:30

WHERE IS IT? Salon Razumovsky, Jacquingasse 57, 1030 Vienna

The purpose of discussing corporate social responsibility (CSR) initiatives across borders is to realise an alternative approach to penetrate the emerging markets in Africa.

The aim of #FOD17 is to help decision-making on sustainability initiatives, thus attract investors and brand loyalty by understanding sustainable business opportunities in emerging markets.
We will focus on Kenya, Nigeria and South Africa in aspects of:
– its customs/culture and consumer expectations,
– opportunities to build local capabilities,
– challenges and pitfalls, and
– how to work with stakeholders to determine impact solutions in Kenya, Nigeria and South Africa.



Professionals and peers with a mutual interest in sustainability, international trade and relations:
Corporations, Entrepreneurs, Investors, Consultants, Academics and the Curious.

We place emphasis on promoting intercontinental experts and thought leaders based in Austria.


An exclusive and engaging panel discussion with four speakers moderated by the host to address key themes of intercontinental relevance.

The event ambience is in an intimate and international setting including:

– Language: English
Education: 60mins interactive panel discussion and 30mins Q&A
– Entertainment: drinks and snacks, music during networking period
– Price  €10 (students) – €20 (standard) including hors d’oeuvres and drinks (wine, beer, water, juice).

18:00    Reception, Networking
18:30     Welcome and Debate Introduction
18:40     Debate Round One
19:00     Debate Round Two
19:20     Debate Round Three
19:40     Audience Q&A
20:10     Debate Conclusion
20:15     Drinks & Canapes Reception, Networking



#FOD17 Frontiers of Dialogue is an event series for entrepreneurs, executives and professionals exploring the opportunities in Africa’s emerging markets. A panel of leaders of thought and practice exchange views on matters concerning business, technology and current affairs in the context of profitable sustainability.

Frontiers of Dialogue helps to expand the understanding of the African consumer, their needs and trends. Participants interact and build relations to actively engage on the internationalisation of their business to the top economies of Sub-Saharan Africa.


Previous topics of #FOD17 included:
Mastering Disruptive Innovation and Technology (March 2017)
Driving Environmental Performance with Technology (May 2017)

DI. Festus O. Imarhiagbe

DI. Festus O. ImarhiagbeFestus Imarhiagbe is an Agricultural Consultant and Agribusiness expert. He studied Agricultural Economics, Farm Production and Management at the University of Agriculture, Vienna in Austria.

He is currently a Lecturer/an Instructor in Agribusiness Courses in the College of Agriculture and Sustainable Development at Cuttington University, Suakoko in Liberia.

Festus went on Sabbatical leave to support the Liberian University under the sponsorship of USAID. He was a Project/team leader in farm management and subsidy department of agricultural marketing board (AMA) under the Austrian Federal Ministry of Agriculture, Vienna Austria.

Key qualification in Agricultural economics, farm production and resource management; personal/team leadership management and counselling

He is specialised in plant biology, Aquaculture, Aquaponics, new agricultural-based products and commercialization of new crops (Agribusiness development); Entrepreneurship and Microenterprise, Value Chain Analysis in Commercial Agriculture and in agricultural marketing, quality production and sustainability.

He is also involved in animal feeds formulation, preservation and conservation; new applications of plants for food, flavor, fragrances, health and nutrition, dietary supplements, natural plant products and herbs.

He has served in teaching education and as co–worker in several projects along with studies, consultant (agricultural assistant) for the farmers support projects in Nigeria¸and also currently involved in several projects which seek to enhance economic opportunities in the developing countries, especially in Liberia, such as the establishment of the Agricultural Training Center (ATC) in Bong County, Liberia.

Jesse Ojobor, MSc, BSc

Jesse Ojobor, (M.Sc., B.Sc.) Jesse Ojobor is an International Expert on Industrial Resource Management, Cleaner Production, Optimization and Energy Efficiency. He is currently working within the Environment Branch at the United Nations Industrial Development organization (UNIDO) HQ, Vienna.

He has acquired over ten years professional working experiences in project conceptualization, development, implementation, management, monitoring and evaluation with a particular focus on industrial waste management, water management, pollution hotspot analysis, resource efficiency and cleaner production.

He obtained his Master of Science (M.Sc) Degree at the University of Natural Resources and Applied Life Sciences (BOKU) in Natural Resources Management and Ecological Engineering and a Bachelor of Social Science (B.Sc) Degree in Geography and Regional Planning at University of Benin, Nigeria.

He has a solid track record in the delivery of technical cooperation projects, with specific expertise in the Sub-Sahara Africa region while acquiring knowledge and competencies within the Middle East, Arab Africa (MENA) and Asia Pacific regions.

Jesse has also developed programmes on Agribusiness and Rural Entrepreneurship Development; Poverty Reduction Human Security and Post-Crisis Rehabilitation; Women and Youth in Productive Activities which have been implemented in seventeen countries across the globe.

At the forefront of Profitable Sustainability

At the forefront of Profitable Sustainability

What is profitable sustainability?

The business of sustainability includes all players from the social entrepreneur providing innovation to the government providing a framework and incentive capital.

Also known as corporate sustainable profitability, CSP revolves around the idea that companies who take responsibility from an economical, environmental and social perspective can become more profitable (Wikipedia).

Committed to promoting sustainable business and commerce.

Aphropean Partners celebrate initiatives of enterprises and entrepreneurs, who successfully combine financial, social and environmental objectives to make an impact.

Together with strategic partners, Rita Isiba sources enterprises and organisations based in the DACH region with a mission to

1) meet social objectives: Businesses adopting social responsibilities extended to employees, the community at home and beyond borders. For example skills development and job creation;

2) meet environmental objectives: Businesses aiming to drive environmental performance, through management systems and technology, such as the prevention or reduction of pollution, noise reduction, etc.;

3) meet financial objectives: Profit and growth maximisation is crucial for businesses to trade and access emerging technology and unique resources in their favour.

Challenge is nothing more than the seed of opportunity

Social entrepreneurs and CSR-driven corporations make money out of solving problems. There appears to be no shortage of social problems, and so the opportunities are almost limitless. Problem-solving is a team sport and requires collaboration from all sectors including private, public and civil societies.

  • Governments and municipalities have the financial means and power to improve ease of business and set the right legal and fiscal framework to allow for impact.
  • Intergovernmental and non-governmental organisations provide capacity building programs and market analysis.
  • Multinational corporations have the resources (human, intelligent, capital, structure) and data to meet development goals.
  • Small-medium enterprises and entrepreneurs tend to be exposed to customers and networks on a grass root level. This enables them to fabricate innovative solution in terms of a disruptive business model, sustainable product or service.

So the principle of profitable sustainability is the collaborative and engaging partnership with all major stakeholders to positively impact profits, people, and the planet for this generation and beyond.

Aphropean Partners acts as an agent for enterprises to promote and help foster collaborations between Africa and Europe for skills development programs, research project cooperation, CSR program opportunities to address Africa’s environmental issues, which are strongly related to social and economic issues. 

Sharing is Caring

Business networks are often more effective than organisations, and so we host the four-part event series #FOD17 Frontiers of Dialogue for entrepreneurs, executives and professionals in Europe exploring sustainable business opportunities in Africa’s emerging markets. A panel of leaders of thought and practice with Africa experience exchange views on matters concerning business, technology and current affairs in the context of profitable sustainability.

Frontiers of Dialogue helps to expand the understanding of the African consumer, their needs and trends. Participants interact and build relations to actively engage on the internationalisation of their business to the top economies of Sub-Saharan Africa.

In complement of the events is Aphropean Views, a weekly newsletter for all subscribers to Aphropean partners. What better way to learn and share the latest trends, ideas, insights and news through #AphropeanViews?


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