Using CSR marketing to ensure healthy lives
It seems like all we hear about these days is the topic of cancer. Why is that?
The gruesome fact is that hardly any of us will be spared by cancer. One way or the other, either yourself or someone close to you will be afflicted with this prevalent disease.
But don’t worry. If you are based in the developed world, you will be alright. Most middle- and high-income countries have all the facilities to prevent and treat cancer. Africa, on the other hand, has too many patients and not enough cancer specialists nor equipment.
Impressive advancements have been made to ensure healthy lives and promote well-being for all at all ages.
Behind every challenge lies an opportunity. Strides are made to confront the rising cancer crisis around the world.
Technologically advanced countries in the Sub-Saharan region, such as Kenya, Nigeria and South Africa actively seek to collaborate with top cancer experts in Europe and elsewhere on research and development programmes customised to local needs.
Cancer registries are virtually non-existent in most African countries. So far, only the African Cancer Registry Network (AFCRN) established in March 2012 is carrying the burden of collecting data on patient history, diagnosis and treatment.
The International Atomic Energy Agency (IAEA) established a Programme of Action for Cancer Therapy (PACT) in partnership with the World Health Organization (WHO) and other organisations are working towards cancer control.
We can all be instrumental in confronting the cancer epidemic across the world. Corporate Social Responsibility (CSR) is a powerful mechanism to initiate market expansion across geographical borders, attract and boost engagement with loyal customers who can relate to the campaign.
Watch this short video to recognise opportunities of cancer treatment and prevention in Africa