Category: Views & News

Nurturing relations for business and development

Nurturing relations for business and development

Growing supply and demand through business relations

No doubt, the toughest terrain in doing business is the Sub-Saharan region. The endless red taped bureaucracy, the myriad of licenses and permits, accessing capital, ridiculous legal costs for enforcing contracts. Actually, now that I am listing this, I realise the challenges are not different from doing business in Austria.

What makes doing business in Africa difficult is the high diversity of cultures, poor infrastructure and sourcing the right skilled workers. Let me add in poor time-keeping and keeping up with customer behaviour. How can you circumvent these barriers to enable smooth trading? The answer is: You cannot. Your best bet is to understand your target customer, find a trusted local partner and mirror the negotiation skills of an Asian trader.

Nevertheless, there appears to be a growing trend of European enterprises taking advantage of the mixed economic system, private freedom and rising middle class in Africa. Austria is slowly catching on to this trend and realising the potential high returns of investment in education, skills, health and off-grid renewable energy.

Do not fear the dominant presence of Chinese.

The Chinese trader does a very good job in manufacturing and infrastructure development. The quality levels remain a matter of debate. But you should know that the African consumer loves quality goods, which are affordable, durable and fitting to local needs. You have a great chance of winning the African consumer if you provide sustainable products or services. Very often, no-frills products without unnecessary features are enough to cater for the mass market.

Have patience.

You are on the path to sustainable profitability as long as you are persistent, resilient, own enough liquid cash flow, supported by trusted local partners, and have an understanding of the consumer, local cultures and market trends. Your chances of success are heightened further if you are trading with African countries led by governments that are accountable and pushing innovative industrialisation strategies. Take for example Mauritius or Rwanda.

Join the expanding network circles of Austria-Africa relations. 

Throughout September 2017, Austria offered an exciting programme of discussions, entertainment, education and training with a focus on business and development in Africa, including Aphropean Partners’ Frontiers of Dialogue, the Aussenwirtschafts Österreich’s Forum on Business and Development with focus on Africa, The African Gala 2017 hosted by the Diaspora, and so forth.

Building relations is the key to success. Together with strategic partners, we can help frame your understanding of the emerging and frontier market of Africa. Simply get in touch and email curious@aphropean.com for consultation and seminars.

Using CSR marketing to confront the cancer epidemic

Using CSR marketing to confront the cancer epidemic

Using CSR marketing to ensure healthy lives

It seems like all we hear about these days is the topic of cancer. Why is that?

The gruesome fact is that hardly any of us will be spared by cancer. One way or the other, either yourself or someone close to you will be afflicted with this prevalent disease.

But don’t worry. If you are based in the developed world, you will be alright. Most middle- and high-income countries have all the facilities to prevent and treat cancer. Africa, on the other hand, has too many patients and not enough cancer specialists nor equipment.

 

Impressive advancements have been made to ensure healthy lives and promote well-being for all at all ages.

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Behind every challenge lies an opportunity. Strides are made to confront the rising cancer crisis around the world.

Technologically advanced countries in the Sub-Saharan region, such as Kenya, Nigeria and South Africa actively seek to collaborate with top cancer experts in Europe and elsewhere on research and development programmes customised to local needs.

Cancer registries are virtually non-existent in most African countries. So far, only the African Cancer Registry Network (AFCRN) established in March 2012 is carrying the burden of collecting data on patient history, diagnosis and treatment.

The International Atomic Energy Agency (IAEA) established a Programme of Action for Cancer Therapy (PACT) in partnership with the World Health Organization (WHO) and other organisations are working towards cancer control.

We can all be instrumental in confronting the cancer epidemic across the world. Corporate Social Responsibility (CSR) is a powerful mechanism to initiate market expansion across geographical borders, attract and boost engagement with loyal customers who can relate to the campaign.

 

Watch this short video to recognise opportunities of cancer treatment and prevention in Africa

Aid for Dependency or Trade for Stimulus?

Aid for Dependency or Trade for Stimulus?

Stimulus or Dependency?

It’s not a secret that I am an advocate for trade rather than aid except in the occasions of force majeure.

Some of you may think it is easy for me to favour trade over aid in the comforts of an Austrian safety blanket. Nevertheless, I can reassure you that millions of internet-connected Africans exposed to the perception of them by high-income countries reject the reliance on foreign aid and pity.

Money alone does not solve the issues of brain-drained migration, security, climate change and weak governance. There are countless studies to show the high spikes of corruption levels upon receipt of aid money in countries with poor governance. Many foreign-funded orphanages resemble prisoner-of-war camps because managers pocket most monetary donations. Contributions in kind of equipment, materials, and supplies are either sold on or not suitable for local conditions, such as the hot, humid/dry climate and weak energy infrastructure and so forth.

The principal activities to finding solutions to stubborn global problems are constant open dialogue to foster knowledge exchange and international trade, particularly intra-regional trade to fuel economic progress for low-income countries.
Of course, other factors come into play to strengthen a strategic partnership for sustainable development, such as the accountability of African governments, European aid pushers or multinational corporations. However, both continents – young and old need each other to achieve sustainable growth, wealth, and development.

The Africa-EU Partnership reflects the commitment of both sides to work together on a strategic, equal, and long-term footing.

If managed well, the Africa-EU Strategic Partnership could facilitate favourable frameworks to mobilise all five capitals for individuals, enterprises, and institutions in both neighbouring continents to enable fair and mutual trade and cooperation.

Perhaps, you do not agree with my views – please get in touch. I always welcome a healthy debate!

Herbert Macheiner

Herbert Macheiner

Herbert Macheiner will share his insights on Project Funding at the Afro-Austria Business Summit held on 27 May in Vienna. He has over 15 years of experience in Finance and Project Management in Austria, Africa as well as Asia, working with clients mostly from international organisations as well as multinational companies.

He has consulted on behalf of foreign firms from Africa and Asia on large capital intensive projects with Austrian firms, who have the technological know-how especially in the field of housing construction and waste management for urban cities.

Herbert Macheiner also has a wealth of experience in the sustainable and renewable energy sector and in particular with solar and photovoltaic technology.   Mr Macheiner is an Engineer with a degree in Distribution and Project Management and a member of the Austrian Chamber of Commerce.

Mr Macheiner is an Engineer with a degree in Distribution and Project Management and a member of the Austrian Chamber of Commerce.

The Afro-Austria Business Summit is free, but places are limited, so registration is required. To register, please email events@aphropean.com, call +43 664 494 1020 or click this link.

Richard Obahor

Richard Obahor

Richard Obahor is a Multi-Award Winner, Property Investor, Property Developer, Property Acquisition Expert, Property Manager and Luxury Life Style Service Agent. As the event host, Richard will share his insights on Real Estate Investment for Nigerians in the Diaspora at the Afro-Austria Business Summit on 27 May 2017.

Richard had acquired a multi-million GBP property portfolio owing to his outstanding and unique acquisition skills. He set up his first real estate company in 2008, offering property acquisition, property development, and property management services to high net worth clients. The deviant, disruptive, and unconventional businessman has, over the years, not just proffered UK real estate services to his broad-spectrum customers, he has also integrated into the Nigerian property market where his company now develop quality luxury homes.
The notable public speaker who is also known for his sartorial dressing, has interests in other promising and fascinating career adventures, such as his special publication for the delight of real estate’s enthusiasts called “Richard Obahor Developer Extraordinaire”.
He has garnered several skills and experience from reputable professional institutions as well as an MBA from the prestigious Plymouth University, UK. Richard won the prestigious 2016 BEFFTA Leadership award and the 2016 GAB (Gathering of Africa’s Best) award for Excellence.

The Afro-Austria Business Summit is free, but places are limited, so registration is required. To register, please email events@aphropean.com, call +43 664 494 1020 or click this link.

Yemisi Akindele

Yemisi Akindele

Yemisi Akindele is an education visionary with a unique approach to her delivery strategy.  She will share her insights on Grooming Leaders of the 21st Century at the Afro-Austria Business Summit on 27 May 2017.

Ms Akindele has written many articles on Education and has established herself as an author by recently launching her first book, “Greatness in me and my CHILD”.

She is the founder of the world famous brand, “High Achievers Academy (UK),” which was founded 21 years ago. It started from her dining room in London with her own children before expanding it to the powerhouse it is today.  Yemisi holds a degree in  Accounting and Finance and a post graduate in Law. In her pursuit of excellence, in more recent years, she has further completed a

Yemisi holds a degree in  Accounting and Finance and a post graduate in Law. In her pursuit of excellence, in more recent years, she has further completed a leadership course at both Havard university and University College London.   She has earned numerous awards for her dedicated service to education globally, the latest being the GAB (Gathering of Africa’s Best) award for her work in Education.   Yemisi has prepared children for admission to top schools such as Eton, Harrow, Winchester, Wycombe Abbey,

She has earned numerous awards for her dedicated service to education globally, the latest being the GAB (Gathering of Africa’s Best) award for her work in Education.   Yemisi has prepared children for admission to top schools such as Eton, Harrow, Winchester, Wycombe Abbey,

Yemisi has prepared children for admission to top schools such as Eton, Harrow, Winchester, Wycombe Abbey, Downehouse, Cheltenham Ladies, etc.

To hear her speak at the Afro-Austria Business Summit register. It is free, but places are limited, so to register, please email events@aphropean.com, call +43 664 494 1020 or click this link.

David Smith

David Smith

David Smith is Chairman of the British African Business Alliance – a diaspora-led organisation focused on bringing British and African Businesses together to create profit, jobs and widely held wealth in Africa.

He will share his insights on Business & Packaged Opportunities in Nigeria at the Afro-Austria Business Summit on 27 May 2017.

He is also Chief Executive of Rainbow Interchange Ltd a technology company delivering a cohesive solution in the banking, remittance and financial inclusion markets.

David’s career includes 30 years in advertising and marketing for a number of leading agencies, where he specialised in retail marketing and worked with major UK companies. He also gained wide experience in the IT, Financial Services, Electrical, Property and DIY markets.

David has worked in Nigeria, Kenya, Uganda, Rwanda, South Africa, USA, and Uruguay and relishes the cultural and commercial challenges of International Business.

The Afro-Austria Business Summit is free, but places are limited, so registration is required. To register, please email events@aphropean.com, call +43 664 494 1020 or click this link.

 

Dr Dayo Olomu

Dr Dayo Olomu

As Africa’s No 1 Motivational Keynote Speaker in Europe and Vice Chairman, CIPD South London, Dr Dayo Olomu will share his insights on Staying Ahead in a Volatile Business Climate & Digital Age at the Afro-Austria Business Summit on 27 May 2017.

Dr Dayo Olomu is also a board member of Southwark Diocesan Board of Education and Founder of the Dayo Olomu Foundation.  He is an impactful business speaker with an innate ability to connect with his audience from the start. People relate to him in a very special way.

His client’s and audience call him credible, authentic, real, awesome, passionate and energetic. He delivers high content and educational value with cutting edge, innovative and practical ideas that

He is an impactful business speaker with an innate ability to connect with his audience from the start. People relate to Dr Dayo Olomu in a very special way. His client’s and audience call him credible, authentic, real, awesome, passionate and energetic. He delivers high content and educational value with cutting edge, innovative and practical ideas that

Dr Dayo Olomu delivers high content and educational value with cutting edge, innovative and practical ideas that inspire, challenge and motivate.

The Afro-Austria Business Summit is free, but places are limited, so registration is required. To register, please email events@aphropean.com, call +43 664 494 1020 or click this link.

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